About Reinventures

About Reinventures

Reinventures LLC Virtually every successful enterprise experiences a period of bountiful expansion, marked by excitement and enthusiasm, as it brings its entrepreneurial vision to market. But a variety of factors—including technological and regulatory discontinuities, the moves of rivals, and even hard-to-overcome internal prejudices based on past ways of doing business—conspire to distance a company from its target market, dull its competitive edge, stifle its plans for innovation and expansion, and fail to anticipate the mega-trends that continually reshape the business landscape.

Helping enterprises large and small in the crucial discipline of value transformation—that is, reinventing themselves to play and win the "new game"—is Reinventures. Founded by award-winning scholar and value-delivery pioneer Dr. Lynn Phillips, Reinventures specializes in assisting its clients to become truly customer- and market-focused in everything they do, by deliberately choosing, committing to, and then delivering a superior value proposition to targeted customers.

Reinventures helps business teams to "become" their targeted customer community by "spending a day in their life," thereby gaining an imaginative understanding of their unmet needs, transcending what the customers themselves could imagine on their own. This breakthrough approach, pioneered by Dr. Phillips and his coauthors and colleagues, is now the de facto standard deployed by countless leading-edge companies and practitioners pursuing new-business opportunities.

Reinventures offers a variety of engagement models, including value proposition workshops, project consulting, executive seminars and off-sites, and team coaching.